Social Media Strategy
—MXXY is a hydration pack with unique technology that allows its wearer to customize their mix of electrolytes and water. With guidance from my creative director, we collaborated to create an interactive website that speaks to their technological leanings, athleticism and innovation while creating an immersive brand experience. The About Page and secondary PDP were designs I completed with peer feedback, based on existing design systems we had established as a team.
Prior to the launch of their website, I created a library of social media templates that could be easily modified by the MXXY team to create unique posts and serve a range of different content needs.