Assorted Beauty Clients
During my time at Elva I designed webpages for a number of globally recognized beauty brands. For each client, I created specialized e-commerce experiences to solve for their particular needs and advance their distinct visual identities.
DELIVERABLES
Haleys Shade Finder Digital Quiz
Laura Mercier Homepage Design
NudeStix Recycling Program Landing Page
CREDITS
Erin McCoy Designer
Elva Design Group Agency
HALEYS
Shade Finder Quiz
In order to streamline their online customers’ experience of their products, Haley’s wanted to develop a color-matching quiz to reliably recommend the best color-matched products for their individual skin tones. I designed the quiz to clearly and simply illustrate the unique options for each question in a user-friendly, digestible manner. The quiz culminated in a personalized sales page, which showcased the products best suited to the specific customer based on their quiz results.
CREDITS
Kelly Quesnel Creative Director
Shade Finder question one showing focused state for skin tone range selection.
Shade Finder question two showing focus state for undertone selection.
Shade Finder Question 3 for photosensitivity.
Shade Finder final question for closest skin tone match.
Laura Mercier
Homepage concept
During my time at Elva, we provided a fully custom website to Laura Mercier. While preparing to pitch our redesign ideas, I designed this homepage flow, building on and upholding previously established style guidelines for similar deliverables.
CREDITS
Kristina Matuska Creative Director
NUDESTIX
Recycling Program
This page was a big moment of pride for me during my first year at Elva. I had just finished my internship, and had been hired on as a junior designer. I was tasked with designing a polished landing page detailing the client’s recycling program. When I presented the work to my creative director, he had no notes—my design was “clean,” possibly his highest tier compliment.
CREDITS
Peter van Dam Creative Director