MXXY
MXXY is a hydration pack with a dual reservoir system and dial that allows you to modify your electrolyte dilution to your preferred setting on the go.
We began working with the people at MXXY when they were still garnering funding for their product development and helped them execute a successful kickstarter campaign. We were inspired by the vibrant topography of Marin County. Paired with sleek, technical iconography and type that speaks to MXXY’s industry advancements, we created an immersive experience that spans the custom e-commerce website.
DELIVERABLES
Brand Identity
Custom E-commerce Website
Social Media Library
CREDITS
Erin McCoy Designer
Brad Boettger Senior Designer
Michael Francis Creative Director
Elva Design Group Agency

Style Guide
WORDMARK
BRAND COLORS
TYPOGRAPHY
UI Components
BUTTONS & PAGINATION

ABOUT PAGE
CART