MXXY

MXXY is a hydration pack with a dual reservoir system and dial that allows you to modify your electrolyte dilution to your preferred setting on the go.

We began working with the people at MXXY when they were still garnering funding for their product development and helped them execute a successful kickstarter campaign. We were inspired by the vibrant topography of Marin County. Paired with sleek, technical iconography and type that speaks to MXXY’s industry advancements, we created an immersive experience that spans the custom e-commerce website.


DELIVERABLES

Brand Identity
Custom E-commerce Website
Social Media Library

CREDITS

Erin McCoy Designer
Brad Boettger
Senior Designer
Michael Francis Creative Director
Elva Design Group
Agency

Style Guide


WORDMARK
BRAND COLORS
TYPOGRAPHY

UI Components


BUTTONS & PAGINATION

ABOUT PAGE

CART


Social Media Library